Deep Dive PremiumUS Back to School 2026, Part 1: Early Shopping, Inflation Worries and Strategic Choices Shape BTS 2026 Aditya Kaushik, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research June 24, 2026 Reasons to ReadWe kick off our US Back to School 2026 series of reports by diving into proprietary survey findings on US consumers’ spending expectations for the BTS (back-to-school) season. Read this report to find out! When will consumers start shopping for BTS, and how much will they spend? How is inflation impacting BTS 2026 shopping behavior? In which categories are consumers willing to shop resale? Data in this research report include: When consumers will shop for BTS, 2026 vs. 2025 How much consumers expect to spend on BTS per child How much consumers expect to spend on BTS compared to 2024—overall (in dollar and volume terms) and breakdowns by income, geography and school level The impacts of inflation and tariffs on BTS shopping Attitudes to BTS shopping—including spending on online learning tools, budget changes and openness to resale Other relevant research: The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
