Black Friday 2025 Around the World: Global Retail Observations

Black Friday 2025 Around the World: Global Retail Observations

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
Aditya Kaushik, Analyst
Madhav Pitaliya, Analyst
Ristha Dsa, Data Manager
Deep Dive

Reasons to Read

Explore our global team’s observations on retail participation in Black Friday 2025.

We cover observations on in-store and online retailer activity, including store visits in the UK and India. In total our coverage spans Hong Kong, India and the UK.

  • What kind of shopper traffic did we observe at major names such as Foot Locker, H&M, Urban Outfitters and Zara in the UK? And how did UK promotions compare to last year?
  • What kind of deals did retailers offer across categories like apparel, beauty and footwear?
  • How did quick-commerce players in India lean into Black Friday this year?
  • What Black Friday-adjacent promotions such as an “Arigato Festival” and Pink Friday did retailers offer?

. This report complements our US store-visit reports: ​

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