Deep DiveAgentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping Agent Charlie Poon, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research November 10, 2025 Reasons to ReadUnlock the future of retail with the power of AI-driven commerce. Discover how to enable Instant Checkout in ChatGPT with the Agentic Commerce Protocol (ACP). Read this report to discover answers to these and other questions: How can ACP transform ChatGPT into your next sales agent? What are the six essential steps for integrating Instant Checkout with ACP? How are leading brands like Walmart and PayPal leveraging ACP for seamless transactions? Why are Etsy, Shopify, and Salesforce key to accelerating the enablement of instant checkout? What’s next for agentic commerce, and how can your business stay ahead? Data in this research report include/are: Step-by-step breakdown of the ACP implementation process, Key integration milestones for Shopify, Etsy, and Salesforce with ChatGPT’s Instant Checkout, Data on payment integration, product feed requirements, and eligibility for merchant certification. Companies mentioned in this report include/are: OpenAI, Etsy, Walmart, Shopify, PayPal, Salesforce, and Stripe. Other relevant research: Agentic Commerce: How Retailers Can Make Their Products Discoverable and Shoppable for 800 Million ChatGPT Users Retail 2025: 10 AI Trends—An Inflection Point in the GenAI Revolution Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 45: Fired Earth To Close Stores Due to AdministrationWeekly US Store Openings and Closures Tracker 2026, Week 10: US Store Openings Gain Momentum—BJ’s, Burlington Stores, Abercrombie & Fitch and MoreAldi vs. Lidl US Store Openings: Mapping Retail Real Estate Changes with the Store Intelligence PlatformAnalyst Corner: Is Shein’s Fashion Model a Template for Environmental Sustainability? with John Mercer
