Insights Video: Singles’ Day 2024 Findings—Premium Subscriber Call

What's Inside

This Insights Video is part of our Premium Subscriber Call series, which presents exclusive insights from our global team of analysts on hot topics and key trends in retail and related industries.

In this video, moderated by John Mercer, Head of Global Research and Managing Director of Data-Driven Research, analyst Charlie Poon discusses performance metrics and highlights from this year’s Singles’ Day shopping festival in China (also known as 11.11 or Double 11). Insights touch on e-commerce platform cooperation, government subsidies, livestreaming and more.

Data in this video include:

• Singles’ Day GMV, in total and by platform type—2021–2024
• Proprietary survey analysis—China-based consumers’ participation in Singles’ Day, popular product categories, reasons behind shopping behavior, perceptions of promotions
• Sales results from Alibaba and JD.com
• Insights by category—breakdown of sales share by platform, and top brands

Companies mentioned in this video include: Alibaba (Tmall/Taobao), Douyin, JD.com, Pinduoduo

Other relevant research:

• Access the presentation used in this video here.
• All Coresight Research coverage of Singles’ Day in 2024 and prior years
• More reports on China retail
• The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly.
• For more exclusive insights from our expert analysts, look out for our next Premium Subscriber Call! Not a subscriber? Learn more about subscriptions here.