What's Inside

We kick off our US Back to School 2024 series of reports by diving into proprietary survey findings on US consumers’ spending expectations for the BTS (back-to-school) season!

How much will BTS shoppers spend, and what will influence their purchase decisions? Find out in this comprehensive analysis of consumers’ plans for and attitudes to BTS shopping.

Data in this research report include:

• When consumers will shop for BTS, 2024 vs. 2023
• How much consumers expect to spend on BTS per child
• Whether inflation will impact BTS shopping
• How much consumers expect to spend on BTS compared to 2023—overall (in dollar and volume terms) and breakdowns by income, geography and school level
• What consumers plan to buy
• Where consumers plan to shop
• Attitudes to BTS shopping—including key influences on purchasing decisions

Companies mentioned in this report include: Amazon, Dollar Tree/Family Dollar, Target, Walmart

Other relevant research:

• US Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share
• US Back to School 2024: Popular Products and Classroom Chic—Which Categories and Apparel Brands Will Dominate the Season?
• For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Survey Insights and US Consumer Survey Insights Extra
• The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys.