Deep Dive Premium

US Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share

US Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share

You are currently viewing a preview of this report. Already a paying subscriber? Please log in to see the entire report. If you wish to learn more about our subscription plans and become a paying subscriber, click here.

Register

What's Inside

How and where will consumers shop for back-to-school (BTS) products? We continue our US Back to School 2024 series of reports by diving into proprietary survey findings on the channel and retailers set to capture share this BTS season.

Data in this research report include:

  • BTS shopping expectations by channel—online versus in-store
  • Average planned spend per child on BTS shopping by channel—2023 vs. 2022
  • Where BTS shoppers plan to shop, by retailer—overall and breakdowns by school level and household income
  • Where BTS shoppers plan to shop, by retailer—online versus in-store

Companies mentioned in this report include: Amazon, American Eagle Outfitters, Dollar Tree, Dollar General, Gap, Target, Walmart

Other relevant research:

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.