Exploring Retail Media Network Opportunities in the Convenience Channel: Insights Presented at NACS State of the Industry Summit 2024

Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
Sector Lead: John Harmon, CFA, Associate Director of Technology Research
Other Contributors:
Swarooprani Muralidhar, Director of Research
Event Presentation

What's Inside

On April 3, 2024, John Harmon, Associate Director of Technology Research at Coresight Research, presented on retail media network (RMN) opportunities at the NACS State of the Industry Summit.

Read the full presentation to delve into the expansive possibilities offered by RMNs within the convenience channel. Uncover the unique advantages and untapped potential that retail media presents to retailers and suppliers alike, and explore how leveraging a network can revolutionize distribution strategies, enhance product visibility and ultimately drive revenue growth in the convenience sector.

Data in this presentation include:

  • US retail media ad spend, 2022–2026E
  • Coresight Research survey findings on US CPG/FMCG brands’ use of RMNs, including investment levels, challenges and RMN differentiators

Other relevant research:

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