Reasons to Read

As part of our continuing holiday 2023 coverage, we discuss retail performance in the US on Black Friday (November 24) and Cyber Monday (November 27) with the help of our proprietary survey data. We also offer wider learnings for holiday 2023 and the retail environment in general.

Data in this research report include:

• Proprietary survey data on if consumers shopped on Black Friday or Cyber Monday
• Survey data on what categories and retailers consumers shopped on Black Friday and Cyber Monday
• Store traffic data for Black Friday and Cyber Monday 2023, overall and by segment and retailer
• Online retail sales data for Thanksgiving, Black Friday and Cyber Monday

Companies mentioned in this research report include: Amazon, Costco, Dollar General, Dollar Tree, eBay, Kohl’s, Macy’s, Sam’s Club, Target, T.J. Maxx, Walmart

Other relevant research:

• Holiday 2023: US Retail Update—What We’ve Seen So Far as Retail Heads into Black Friday
• Holiday 2023: Black Friday Insights from Store Visits in the US and the UK
• All Coresight Research coverage of US holiday retail
• The Coresight Research US Holiday Retail 2023 Databank tracks key retail metrics for the holiday season.