Insight ReportHoliday 2023: Social Media Strategies—Shoppable Posts and Creator-Generated Content Can Drive Conversion Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 25, 2023 Reasons to ReadThe holiday season is not only a time of festive celebrations but also a pivotal period for brands and retailers to capitalize on the immense potential of social commerce. In this report, we explore the dynamic landscape of holiday marketing on social media, delving into key strategies and insights for brands and retailers to achieve success during the holiday 2023 season. Companies mentioned in this report include: Aerie, Big Lots, CVS, Levi’s, Meta, Macy’s, Target, TikTok, Walgreens Other relevant research: Holiday 2023: US Retail Outlook Summary Update US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands 2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination All Coresight Research coverage of digital commerce and US holiday retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Economic Sentiment Declines Significantly: Weekly US Consumer Sentiment, Week 43, 2025—Data GraphicEarnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report DeclinesSector Focus: Home and Home-Improvement Shopping—Data GraphicFinancial Sentiment Hits a Year-to-Date High: Weekly US Consumer Sentiment, Week 33, 2025—Infographic
