What's Inside

Completing our coverage of the US back-to-school (BTS) retail season, we discuss the product categories and apparel brands that consumers look set to shop this year, analyzing findings from a proprietary survey of US consumers.

Data in this research report include:

• Product categories that BTS shoppers expect to buy
• BTS shoppers’ expectations for spending on product categories compared to last year
• Apparel brands that consumers plan to buy this BTS season
• Popular apparel and fashion trends for BTS

We break down our overall findings by school level and household income.

Companies mentioned in this report include: Adidas, NIKE, Old Navy, Target, Under Armour, Walmart

Other related research:

• US Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?
• US Back to School 2023: Retail Outlook—Macro Context and Consumer Plans​
• For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra
• The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly tracker surveys.