6 minutes

MarketingPulse and eTailingPulse 2023: Retailers Leverage Localization, Web3, AI and Audio To Engage with Consumers in China

Primary Analyst: Terence Ng, Senior Analyst
Contributors
Primary Analyst: Terence Ng, Senior Analyst
Sector Lead: John Harmon, CFA, Associate Director of Technology Research
Event Coverage

What's Inside

We offer key insights from MarketingPulse and eTailingPulse 2023, discussing what retail companies are doing to succeed and expand in the China market.

The event explored strategies around localization, Web3, AI (artificial intelligence) and more.

Companies mentioned in this report include: Chow Sang Sang Jewellery, Foodpanda, HSBC, McDonald’s, Plaza Premium Group, Regal Hotels International, Spotify, The Sandbox, Tim Hortons

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