One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty

What's Inside

The 2022 iteration of the world’s largest online shopping festival, Singles’ Day (also known as 11.11), is just one week away. We discuss the major e-commerce and social media platforms participating in this year’s event.

Data in this report are:

• GMV of major platforms during the Singles’ Day 2021 festival

Companies mentioned in this report include: Alibaba, Douyin, the Estée Lauder Companies, JD.com and Kuaishou

Other relevant research:

• One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11
• Click here to read more about Singles’ Day 2022 as we countdown to the event, as well as Coresight Research’s coverage of past Singles’ Day events
• Read our company profile for Alibaba
• Read our company profile for JD.com