China National Day Golden Week 2022 Preview: Zero-Covid and Economic Uncertainty Challenge Travel and Tourism Event

What's Inside

China’s Golden Week, the week-long holiday following China’s National Day characterized by consumer spending on travel and tourism offerings, will take place on October 1–7, 2022. We present key insights ahead of the event, covering the following

• The revenues of post-pandemic Golden Weeks compared to pre-pandemic events
• The impact of the country’s Zero-Covid policy on the event and the travel sector overall
• The economic challenges China currently faces and how they will affect Golden Week 2022

For more on the impact of China’s current policies and economic challenges on its retail environment, read Coresight Research’s report, Market Outlook: China Retail—The $6 Trillion Sector Recovers Slowly