Insight Report 10 minutes PremiumFive Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing Coresight Research June 10, 2022 What's InsideThere are only five months to go until Singles’ Day, the world’s largest online shopping event! We continue our countdown to the 2022 iteration of the 11.11 Global Shopping Festival by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns—including Douyin, Kuaishou, Little Red Book, Taobao Live, Taobao/Tmall Guangguang and Weibo. For guidance and best practices on successfully implementing livestreaming e-commerce, brands and retailers can consult our separate report, Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers. Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—The Pretenders to the AI Chip Throne Are Gunning for King Nvidia, with John HarmonConsumers Cut Back Amid Inflation Concerns: US Consumer Survey InsightsEarnings Insights 2Q23, Week 3: Alibaba Reports Double-Digit Growth; Capri Holdings, Hanesbrands, Qurate Retail and Under Armour See Sales DeclineResearch Preview: Market Navigator—UK Retail and E-Commerce
