Insight Report 10 minutes PremiumFive Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing Coresight Research June 10, 2022 What's InsideThere are only five months to go until Singles’ Day, the world’s largest online shopping event! We continue our countdown to the 2022 iteration of the 11.11 Global Shopping Festival by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns—including Douyin, Kuaishou, Little Red Book, Taobao Live, Taobao/Tmall Guangguang and Weibo. For guidance and best practices on successfully implementing livestreaming e-commerce, brands and retailers can consult our separate report, Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers. Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 1Q23, Week 2: Colgate-Palmolive, CVS, Floor & Decor, L’Oréal and Sprouts Farmers Market Post Strong Results; Carter’s, Estée Lauder, Hanesbrands and Wayfair Sales DeclineChina Consumer Tracker: Consumer Confidence DeclinesThe State of AI: Revisiting 2023 and Looking Ahead to 2024Weinswig’s Weekly: How US Shoppers Choose a Home-Goods Retailer