What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely, the rise of independent content creators, the rollout of regular livestream schedules, and brands’ efforts to capture live commerce opportunities in the metaverse.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Walmart and YouTube.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers collaborations and Chinese New Year spending.

Click here to read more Coresight Research coverage of livestreaming.