Deep DivePlaybook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers Coresight Research October 8, 2021 Reasons to ReadThe Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends. Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following: Livestream channel and format Choosing the right hosts Driving authentic conversation Consumer communities Brand stories Dedicated livestreaming teams Cadence of livestreaming sessions Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Downward Trend in Economic Expectations Ends: Weekly US Consumer Sentiment, Week 17, 2025—InfographicCEO Brief: Tech for Tariffs—Four Technologies (and Services) That Can Raise Revenues and Margins Now to Offset Tariff PainEarnings Insights 1Q25, Week 7: Dollar Stores See Growth Amid Tariff Pressures—InfographicInflation Awareness Rises; Economic Sentiment Falls to Six-Month Low: US Consumer Survey Insights
