What Happened to eBay? Charting the Marketplace’s Position in US Retail

What's Inside

Once a peer to Amazon, eBay has gradually become a relatively less significant player in US e-commerce. We quantify eBay’s relative decline and investigate why the company has seemingly lost out to its competitors. We discuss eBay’s GMV trends over the past five years, its share of nonfood shoppers and its positioning in the resale market.

This report leverages proprietary US consumer survey findings. Click here to read our weekly analysis of the retailers from which shoppers are making purchases in food and nonfood retail.