Insight ReportFive Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing Coresight Research June 11, 2021 Reasons to ReadWith five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival. We break down our discussion of marketing platforms into two categories: Livestreaming—Taobao Live, Douyin and Kuaishou Content marketing—Taobao Guangguang, Little Red Book and Weibo Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: US Grocery Retail—Decoding the $1.6 Trillion Market, with Sujeet NaikAnalyst Corner: Three Consumer-Focused Predictions for US Retail for the Second Half of 2025, with Anand KumarUS Apparel & Footwear Retailing—Themes, Concepts and Innovators: AI, Value, GLP-1 and More To Drive Apparel TransformationHigh-Income Consumers’ Financial Sentiment Reaches New Peak: Weekly US Consumer Sentiment, Week 24, 2025—Infographic
