Flash ReportSingles’ Day 2020: Another Strong Double 11 Festival Supports China’s Retail Bounceback Coresight Research November 12, 2020 Reasons to ReadThis year, Alibaba’s Singles’ Day (also known as the 11.11 Global Shopping Festival) was extended with two sales windows, compared to the typical 24-hour sale in previous years. Following a solid first round of sales during the period November 1–3 and preliminary results from Alibaba on the November 11 sales period, we discuss the trajectory for the festival, including the scale and progression of Alibaba’s Singles’ Day GMV. We also explore new technologies adopted during the event to optimize logistics, inventory management, last-mile delivery and consumer shopping experiences. Click here to read our report on observations from the first sale round, published November 5. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Chinese New Year 2025: New Trends—Domestic Travel and Subsidy-Boosted SpendingAnalyst Corner: Five CPG Sector Insights from This Quarter’s Earnings, with Madhav PitaliyaAnalyst Corner—Location, Location, Location: US Regional Shopping Trends with Aditya KaushikUS Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption?
