Flipkart’s Big Billion Days Shopping Festival: What You Need To Know

What's Inside

Launched in 2014, the Big Billion Days shopping festival is the annual flagship shopping event of Walmart-owned Indian retailer Flipkart. The Big Billion days sale will take place on October 16–21 this year. We discuss key things to know about the shopping holiday event, including:

• The Big Billion Days sale background, including insight into timing the sale to coincide with India’s Navratri festival and shopping holidays launched by competitors in the Indian retail market
• Pitching the Big Billion Days to the value-conscious consumer—including the discounts, sales channels and payment options made available to improve access for this target group
• Scaling workforces to improve last-mile delivery during the Big Billion Days and beyond
• Implications for brands, retailers and technology vendors

For more information on shopping events, click here to read the latest report on Coresight Research’s launch of the global 10.10 shopping festival.

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