Insight Report 8 minutesRegister for Free AccessFlipkart’s Big Billion Days Shopping Festival: What You Need To Know Coresight Research October 9, 2020 What's InsideLaunched in 2014, the Big Billion Days shopping festival is the annual flagship shopping event of Walmart-owned Indian retailer Flipkart. The Big Billion days sale will take place on October 16–21 this year. We discuss key things to know about the shopping holiday event, including: The Big Billion Days sale background, including insight into timing the sale to coincide with India’s Navratri festival and shopping holidays launched by competitors in the Indian retail market Pitching the Big Billion Days to the value-conscious consumer—including the discounts, sales channels and payment options made available to improve access for this target group Scaling workforces to improve last-mile delivery during the Big Billion Days and beyond Implications for brands, retailers and technology vendors For more information on shopping events, click here to read the latest report on Coresight Research’s launch of the global 10.10 shopping festival. Click here to read more about the retail industry in India in our recent Retail Tech Landscape. Learn more about subscriptions here. This report is available for free and can be accessed by registering for a free account. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 10 US Consumer and Retail Trends 2024 Across Four Focus AreasHoliday 2023: US Holiday Homestretch—Amazon and Off-Pricers Poised To Win This SeasonUS Beauty Retailing—A Standout Discretionary Category in 2023: Highlights from the Market NavigatorWho Shops Where? 2024 Shopper Demographics: US Consumer Survey Insights Extra