Question of the WeekWhat Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou? Coresight Research June 15, 2020 QUESTION OF THE WEEK: What Is the Key Difference between the User Bases of Chinese Short-Video Platforms Douyin and Kuaishou? A large proportion of Kuaishou’s users come from lower-tier markets in China, while over half of Douyin’s users reside in first- and second-tier cities. Brands and retailers that are aiming to expand into lower-tier cities should therefore focus on Kuaishou. This document was generated for Other research you may be interested in: Walmart Investment Community Meeting 2025: From Low-Margin Retailer to Diversified, Digital Profit Engine, But Tariffs Create UncertaintyRetail Under Pressure: How Will Tariffs Disrupt the Back-to-School and Holiday Seasons?Consumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey InsightsHoliday 2025: Government Shutdown-Related Reduction in SNAP, Other Payments and Salaries Could Meaningfully Impact US Holiday Spending
