QUESTION OF THE WEEK: How Big Is the Social Commerce Market in China?

China’s social commerce market is estimated to grow to $341.6 billion in 2022, representing a CAGR of 32% from 2019, according to financial firm Tianfeng. This growth can be attributed to the wide range of platforms in China’s social commerce landscape, as well as the large number of Internet users in China—around 904 million as of March 2020, which is close to 64.6% of the nation’s population.