Deep Dive 14 minutes PremiumUS Social Commerce Survey: How Consumers Use Social Media for Shopping—Overview Coresight Research April 6, 2020 What's InsideThis is the final report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we provide an overview of our key insights across the following topics: The most popular social media platforms for researching, discovering and buying products across multiple categories The categories most shopped on social media Discretionary spending by US social media shoppers The impact of social media influencers on shopping behavior The abandoning of purchases due to a lack of platform functionality The sharing of content by social media shoppers after they make a purchase Implications for brands Read more about the impact of social media on shopping behavior and US consumers’ use of Instagram in the shopping journey. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Innovator Profile: Tare Elevates Email Marketing with the Power of AIEarnings Insights 3Q23, Week 5: Burlington and Urban Outfitters Report Solid Results; Kohl’s, Lowe’s and Others See Sales DeclineWeekly US and UK Store Openings and Closures Tracker 2024, Week 2: Bodycare To Open 20 UK StoresThree Data Points We’re Watching This Week