The IMPACT Playbook: A Six-Point Guide To Help Retailers Achieve Readiness in Implementing AI
25 minutes

The IMPACT Playbook: A Six-Point Guide To Help Retailers Achieve Readiness in Implementing AI

Deep Dive
Primary Analyst:
Charlie Poon
25 minutes

Reasons to Read

Discover how retail readiness for agentic AI is moving from isolated pilots to enterprise-wide capability, as shared infrastructure, task-tested models, governed decision boundaries and consumer-ready agentic commerce reshape how retailers compete. Read this report to uncover answers to these and other questions:

  • How does shared data and infrastructure investment determine whether AI pilots scale into repeatable business capabilities?
  • What should determine whether retailers buy, adapt or build their own AI models?
  • What decision boundaries, safeguards and “kill switches” are needed to contain the risks of increasingly autonomous AI agents?
  • Which AI applications are retailers prioritizing to scale, and how should they measure adoption and net benefit against a baseline?
  • How ready are consumers and retailers for agentic commerce, and what workflow and organizational changes are needed to capture AI’s efficiency gains?

Companies mentioned in this report include: Alphabet (Google); Amazon; Anthropic; Kroger; Microsoft; Mistral AI; OpenAI; Perplexity AI; RELEX Solutions; Target; and Walmart.

Data in this report include: North American retail decision-makers’ survey findings on AI governance barriers; Coresight Research consumer survey data on GenAI shopping adoption and purchase completion; shopper comfort levels with autonomous AI grocery purchasing, by retail membership status; the most attractive features of AI shopping assistants to US shoppers; AI deployment rates across retail business functions.

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