Executive Summary

On June 13, the Fung Global Retail & Technology team attended a Loop Commerce event in New York entitled “Shopping for Others: Unlocking a Blind Spot in Digital Commerce.” Our top three takeaways were:

• Retailers should have strategies in place to help alleviate the anxiety of gifting.
• Personalized marketing is now expected by most brand-loyal customers, who do not see it as creepy—and gift data is critical to effective personalization.
• Gifting can also be an opportunity to showcase experiential retailing, acquire new customers and reduce returns.