Insight Report 8 minutes PremiumInternational Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event Coresight Research March 9, 2020 What's InsideInternational Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential. Strategies included the formation of partnerships between e-commerce platforms and apparel brands and the launch of women’s empowerement marketing campaigns. In addition, shopping malls in China turned to social media to engage with consumers online during the coronavirus outbreak. This report follows our International Women’s Day Preview, where we highlighted how retailers and e-commerce companies in China use the event as a shopping festival. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Unveiled at CES 2023: 15 Cool Products Plus Bonus Launchit JETRO InnovatorsUS Consumer Tracker: Consumers Settle in to Winter HabitsWeekly US and UK Store Openings and Closures Tracker 2023, Week 47: US Store Closures Jump by Three-QuartersCES 2024: Pre-Conference Insights on AI, Health, Inclusivity and Sustainability—A Powerhouse Quartet of Innovation