Event Coverage 6 minutesRegister for Free AccessNRF 2020 Day 2: Technology is the Key to Improving the Retail Customer Experience Coresight Research January 14, 2020 Executive SummaryThe National Retail Federation’s (NRF) Big Show kicked off in New York City on Sunday, January 12, running to January 14. The Coresight Research team is on hand to learn more about the latest trends shaping retail. These are our key insights from day 2. Using technology to enhance human connections drives business. The consumer journey begins online: Retailers must leverage social media, email marketing and other digital tools to meet consumers where they are. US brands and retailers should create shopping holidays to drive sales: China’s consumers celebrate Valentine’s Day four times a year! To see more from NRF 2020, read our coverage of day 1 and day 3. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Five Foundations for the 2023 Festive SeasonUS, UK, EU & China Quarterly Economic Update, 3Q23: Growth in the US, France and China as Possibility of German Recession LoomsMay 2023 Leading Indicators of US Retail Sales: Projecting Mid-Single-Digit Growth Amid Declining Consumer SentimentRetail Shrink and ORC: Losing Inventory, Losing Customers—US Consumers’ Response to Theft
