Event CoverageNRF 2020 Day 1 Insights: The Digital Economy Is Here Coresight Research January 13, 2020 Executive SummaryThe National Retail Federation (NRF) kicked off its Retail’s Big Show in New York City on Sunday, January 12. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from the first day of the event: Retailers need to increase technology intensity, which means greater technology adoption and expanded capability. Companies need to invest in employees and employee communications to better understand the challenges they face and implement policies to drive employee engagement and productivity. Around 9% of purchases are made on merged digital destinations: Brands and retailers need to be everywhere, relevant and delightful. To see more from NRF 2020, read our coverage of day 2 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Groceryshop 2025 Day Four: AI and Data Are Driving Shopper Journeys and Unified OrganizationsHoliday 2025 Survey Insights: Shopping Activity Builds Amid Black Friday WeekendSycamore Partners To Acquire Walgreens Boots Alliance—Exploring the Reasons for and Implications of the $23.7 Billion DealUS Back to School 2025, Part 3: Essential Categories and Apparel for the BTS Season—Athleisure and Basics Set to Lead
