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Silver Consumers in Europe, 2019

In many parts of Europe, the senior population (65 and over) already accounts for 20% of the total population and will expand to 25% by 2030. In this report, we examine the size and growth of the senior population in Europe and key population and spending data in the UK — a major economy in a region in which the population is aging fast.

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Silver Consumers in the US, 2019

This report explores the senior population in the US, its spending power and spending habits. We also look at senior spending in core retail categories compared to average household spending to understand how seniors allocate their budgets.

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