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Deep Dive

Silver Consumers in the US, 2019

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Coresight Research

Key Points

In this report, we look at the senior population in the US, its spending power and spending habits.

  • The 65+ age group accounted for 16% of the US population in 2018, or over 50 million people, and is expected to grow by 40%, or 20 million, through 2030.
  • Spending by senior households amounted to $1.6 trillion in 2017, up 10% year over year.
  • Of the $1.6 trillion, $1.0 trillion was spent by households headed by those between the ages of 65 and 74, while the remaining $0.6 trillion was spent by households headed by those aged 75 and over.
  • Apparel is one category that US senior households underindex on severely: They account for just 16% of total consumer household spending on the category compared to their 24% share of US households.

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