Deep Dive 10 minutes PremiumSilver Consumers in the US, 2019 Coresight Research June 26, 2019 Executive SummaryIn this report, we look at the senior population in the US, its spending power and spending habits. The 65+ age group accounted for 16% of the US population in 2018, or over 50 million people, and is expected to grow by 40%, or 20 million, through 2030. Spending by senior households amounted to $1.6 trillion in 2017, up 10% year over year. Of the $1.6 trillion, $1.0 trillion was spent by households headed by those between the ages of 65 and 74, while the remaining $0.6 trillion was spent by households headed by those aged 75 and over. Apparel is one category that US senior households underindex on severely: They account for just 16% of total consumer household spending on the category compared to their 24% share of US households. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: A Must-Read Guide to Shoptalk 2023: How To Maximize Your Time and Create Opportunities Across Five Retail ThemesConsumers Optimistic About the Economy But Inflation Concerns Persist: US Consumer Survey Insights 2023, Week 47Introducing the New “Tech 25”: Retail-Tech Companies To Watch in 2024Innovator Profile: aiphrodite.ai Revolutionizes Ad Testing in Marketing with AI Personas