Event Coverage | November 19, 2019 Register for Free Access Singles’ Day 2019: Observing China Forum—Digitalization Is Reshaping CommerceContinuing our coverage of Singles’ Day 2019 in China, we discuss the key insights from Alibaba’s Observing China Forum, which focused on changing consumer demand, digitalization and the future of the annual shopping holiday. Read More
Deep Dive | October 29, 2019 Premium Six Ways Brands and Retailers Can Leverage EsportsCompetitive video gaming—known as esports—has become a global mass phenomenon. In this report, we look at the growing popularity of esports and observe six opportunities the sector presents to brands and retailers to expand the scope of their marketing campaigns and engage with the growing community of esports gamers. Read More