Fact or Fiction: What You Need to Know About Physical RetailMarch 30, 2021Register for free access Login/Register to view the video.Have you heard the familiar narrative, “Another retailer shrinks their brick & mortar footprint”, “Ecommerce is the way forward” or “Physical is too expensive”? These are some of the prominent headlines occupying the narrative of the retail community today. But have these theories been tested? Are they proven? What should brands consider for the future of their store strategies when the pandemic caused a surge in ecommerce sales? Please Log In to view the video. Not a member? Register for a free user account.