Have you heard the familiar narrative, "Another retailer shrinks their brick & mortar footprint", "Ecommerce is the way forward" or "Physical is too expensive"? These are some of the prominent headlines occupying the narrative of the retail community today. But have these theories been tested? Are they proven? What should brands consider for the future of their store strategies when the pandemic caused a surge in ecommerce sales? Join us as we cover the topics that the media and industry are not talking about but should be. Let's play fact or fiction with two industry experts, who will answer looming questions to demystify the future of retail.