Event Coverage | October 23, 2020 Register for Free Access Big Billion Days 2020 Wrap-Up: Focus on “Tier 2 and Beyond” Regions Drives SalesFlipkart held its annual Big Billion Days in India on October 16–21. We discuss the metrics that Flipkart released for the five-day event, covering the e-commerce platform’s focus on “Tier 2 and beyond” cities and sales growth across multiple product categories. Read More
Insight Report | October 21, 2020 Premium Big Billion Days and Great Indian Festival 2020: Highlights So Far from India’s Key E-Commerce FestivalsFlipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on October 16 and October 17 respectively, with BBD running for six days through October 21 and GIF set to continue for a month without a specific end date. We discuss the festival highlights so far, including sales data released by the retailers, consumer reach, headline promotions and top offer categories. Read More
