Showing 40 posts

Retail-Tech Landscape: Retail Media

Retail media is a key advertising channel, providing retailers with a new revenue stream and marketers with a valuable opportunity to reach consumers. We highlight key industry trends in retail media and present selected companies globally whose technology solutions are helping retailers to build and optimize their retail media capabilities.

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RetailTech: Big Brother Is Watching… and Helping—Uncovering Insights on In-Store Shopper Behavior with Customer Tracking Tools

Retailers can use customer tracking tools, powered by AI (artificial intelligence), to gather data on shoppers inside the store. We discuss the available technologies and the benefits to retailers of generating insights on consumer behavior. We also present selected vendors of customer tracking solutions, from enterprise players to innovators in the space.

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RetailTech: Electronic Shelf Labels—The Shelf Is Where the Retail Action Is At

Electronic shelf labels (ESLs) are hardware that sits on the store shelf and provides automatic price updates—interacting with both consumers and inventory. As part of our RetailTech series, we discuss the functions and components of ESLs and the benefits that they offer to retailers and consumers. We outline recent developments in the global market and leading vendors of the technology.

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