Insight Report | June 13, 2023 Premium The Metaverse Is Not Dead: Defying the Rumors of Its DemiseWith attention recently shifting to generative AI (artificial intelligence), are we seeing the demise of the metaverse? We explore recent metaverse-related developments—both positive and unfavorable—that paint a picture of the current state and long-term potential of the metaverse. We lay out what brands, retailers and solution providers need to know to drive success in the virtual world. Read More
Insight Report | December 19, 2022 Premium Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from RobloxWe explore fashion in the metaverse (avatar wearables), with a focus on diversity, inclusivity and opportunities for brands in video games and pre-Web 3.0 platforms. We also present select findings from a recent consumer survey by virtual world Roblox. Read More
Insight Report | March 7, 2022 Premium The Virtual Land Grab: Three Key Platforms in the Retail MetaverseWe explore the virtual land-grabbing craze across the Decentraland, The Sandbox and Bloktopia metaverse platforms. We cover blockchain, NFT (non-fungible token) and cryptocurrency technologies, and discuss recent developments by, and opportunities for, businesses, brands and retailers. Read More
Deep Dive | February 28, 2022 Premium Luxury in the Metaverse: Recent Developments and Future PotentialWe believe that the metaverse is set for tremendous growth and that luxury’s role will grow increasingly prominent. We present examples of recent developments in the space by luxury brands and explore the future potential of the luxury metaverse, including the technology innovators that are supporting the luxury metaverse and key considerations for players looking to build a virtual presence. Read More
Deep Dive | February 3, 2022 Premium Retail-Tech Landscape: Reality Technologies Enabling Brands and Retailers To Offer Immersive Shopping ExperiencesBrands and retailers leverage immersive technologies including augmented reality (AR) and virtual reality (VR) to replicate physical shopping experiences and interactions in a digital environment or enhance their brick-and-mortar spaces. This Retail-Tech Landscape comprises selected startups globally that provide reality technology solutions. Read More
Event Coverage | January 21, 2022 Premium NRF 2022 Wrap-Up: The Metaverse, Livestreaming E-Commerce and Value of DataWe provide 10 key insights from NRF 2022, covering the implications for retailers of the rise of the metaverse, livestreaming e-commerce, the value of data and more. Read More
