Livestreaming e-commerce

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Deep Dive | November 29, 2023 Premium

4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video Commerce

Explore US consumer behavior in the world of livestreaming e-commerce. Continuing our US Livestreaming Tracker series, our survey analysis delves into live-video commerce trends and livestream viewers’ preferences. We uncover the role of livestreaming in the shopping journey—covering popular platforms, product categories and more.

Deep Dive | August 10, 2023 Premium

3Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and Beauty

Target poses a threat to Walmart in the livestreaming space. Continuing our quarterly US Livestreaming Tracker series, we analyze our latest US consumer survey findings to explore the role of livestreaming in the shopping journey—covering popular platforms, product categories and more.

Infographic | May 17, 2023 Free Report

10 Key Trends Shaping Livestreaming E-Commerce in 2023—Free Infographic

In Western markets, livestream shopping adoption has accelerated over the past two years, but what trends will shape the channel in 2023? Coresight Research and Bambuser present research highlights in this free infographic, leveraging proprietary survey findings.

Deep Dive | February 1, 2023 Free Report

10 Key Trends Shaping Livestreaming E-Commerce in 2023

In Western markets, livestream shopping adoption has accelerated over the past two years. Shoppable livestreams will continue connecting retailers and shoppers through 2023, creating opportunities for companies across the retail space. This free report is sponsored by Bambuser.

Deep Dive | January 23, 2023 Premium

1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey

In the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Deep Dive | January 19, 2023 Free Report

Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging Content

In this Innovator Intelligence report, we discuss key opportunities in the US social commerce market, covering UGC (user-generated content), reality technologies (AR/VR) and livestreaming. This free report is sponsored by LiSA.

Deep Dive | November 29, 2022 Premium

Livestreaming in Western Markets: A Primer

Our new Livestreaming in the West report series delves into key trends in livestreaming e-commerce across four key retail verticals: apparel, beauty, CPG and home/electronics. As a primer to our new series, we discuss the current state of livestream shopping in the West, leveraging data from recent Coresight Research surveys of consumers and retail companies.

Insight Report | October 13, 2022 Premium

Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | October 10, 2022 Premium

4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season

The first report in our new, quarterly US Livestreaming Tracker series analyzes findings from a proprietary survey of US consumers to explore the role of livestreaming in the shopping journey over the past three months. We discuss livestreaming platforms, spending across various product categories and more.