Deep Dive | November 29, 2023 Premium 4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video CommerceExplore US consumer behavior in the world of livestreaming e-commerce. Continuing our US Livestreaming Tracker series, our survey analysis delves into live-video commerce trends and livestream viewers’ preferences. We uncover the role of livestreaming in the shopping journey—covering popular platforms, product categories and more. Read More
Deep Dive | August 10, 2023 Premium 3Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and BeautyTarget poses a threat to Walmart in the livestreaming space. Continuing our quarterly US Livestreaming Tracker series, we analyze our latest US consumer survey findings to explore the role of livestreaming in the shopping journey—covering popular platforms, product categories and more. Read More
Infographic | May 17, 2023 Free Report 10 Key Trends Shaping Livestreaming E-Commerce in 2023—Free InfographicIn Western markets, livestream shopping adoption has accelerated over the past two years, but what trends will shape the channel in 2023? Coresight Research and Bambuser present research highlights in this free infographic, leveraging proprietary survey findings. Read More
Deep Dive | February 1, 2023 Free Report 10 Key Trends Shaping Livestreaming E-Commerce in 2023In Western markets, livestream shopping adoption has accelerated over the past two years. Shoppable livestreams will continue connecting retailers and shoppers through 2023, creating opportunities for companies across the retail space. This free report is sponsored by Bambuser. Read More
Deep Dive | January 23, 2023 Premium 1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyIn the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Deep Dive | January 19, 2023 Free Report Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentIn this Innovator Intelligence report, we discuss key opportunities in the US social commerce market, covering UGC (user-generated content), reality technologies (AR/VR) and livestreaming. This free report is sponsored by LiSA. Read More
Deep Dive | November 29, 2022 Premium Livestreaming in Western Markets: A PrimerOur new Livestreaming in the West report series delves into key trends in livestreaming e-commerce across four key retail verticals: apparel, beauty, CPG and home/electronics. As a primer to our new series, we discuss the current state of livestream shopping in the West, leveraging data from recent Coresight Research surveys of consumers and retail companies. Read More
Insight Report | October 13, 2022 Premium Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday SeasonAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | October 10, 2022 Premium 4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival SeasonThe first report in our new, quarterly US Livestreaming Tracker series analyzes findings from a proprietary survey of US consumers to explore the role of livestreaming in the shopping journey over the past three months. We discuss livestreaming platforms, spending across various product categories and more. Read More
