Insight Report | August 9, 2019 Premium Amazon India Engages Consumers with GamificationApp-only quiz campaigns are part of Amazon India’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic. With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users, Amazon is trying to leverage this opportunity. Read More
Deep Dive | November 24, 2014 Premium Gamification in RetailGamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive. Read More