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Amazon India Engages Consumers with Gamification

App-only quiz campaigns are part of Amazon India’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic. With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users, Amazon is trying to leverage this opportunity.

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Gamification in Retail

Gamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive. 

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