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Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

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Gap Cancels Shipments of Summer Orders and Stops Fall Production due to the Coronavirus Pandemic: Retailers Prepare for the Long Haul

Following the temporary closure of all of its stores from March 19, Gap Inc. is reportedly going to cancel shipments of summer order and halt fall production due to the impacts of the ongoing coronavirus pandemic. We outline the measures that the company is said to be taking and consider the wider disruption of the outbreak on retail supply chains.

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4Q19 US Retail Inventory Tracker: Higher Inventory Turnover Due to Solid Holiday Sales and Disciplined Approaches

In our quarterly US Retail Inventory Tracker reports, we analyze inventory trends among those US retailers listed in the Coresight 100. We look at the inventory levels of various retailers in 4Q19 and assess why levels may have changed from the year-ago period. The coronavirus crisis means 4Q trends will not be an accurate guide to 2020, but those retailers heading into the storm with cleaner stock levels will enjoy an advantage over more heavily stocked rivals.

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