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Livestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space: the expansion of monetization tools for creators, new live shopping events from the social media giants, and game-changing technology partnerships. We also offer examples of recent livestreaming events from retail companies globally.

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Schwarz (Lidl and Kaufland) Company Profile

Schwarz is a Germany-based retailer that operates discount supermarket chain Lidl and hypermarket chain Kaufland. Headquartered in Neckarsulm, Germany, the company operates more than 11,000 Lidl stores in 32 countries across Europe and the US, while Kaufland operates 1,300 stores in eight European countries.

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John Lewis Partnership Company Profile

The John Lewis Partnership is a UK-based retailer of apparel and footwear, home furnishings and accessories, electronics and appliances, beauty and personal care products, and food and beverages. Headquartered in London, the company operates stores in England, Scotland, Wales and the Channel Islands.

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