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Wholesale vs. DTC: Strategies for Brands and Retailers

Selling directly to consumers is becoming an increasingly important channel for both new and existing brands. In this report, we compare the wholesale and direct-to-consumer (DTC) sales channels and cover a landscape of brands that are pivoting toward a DTC approach. We also present a playbook for brands and retailers to improve their wholesale and DTC strategies, including alternative wholesale approaches.

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10 Trends in US CPG

US CPG companies have increasingly adopted advanced technologies, including artificial intelligence and machine learning, amid pandemic-led disruption. In this free report, sponsored by Prevedere, we analyze 10 key trends impacting the US CPG industry that are being driven by such technologies—covering sustainability, demand forecasting, digital shelf optimization and more.

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Innovator Intelligence: Why Retail Needs To Revisit SEO

The pandemic-driven surge in e-commerce and the tightening of marketing budgets present an opportunity for retailers to review their search engine optimization (SEO) strategies. In this free report, sponsored by Botify, we analyze the key industry trends driving the need for SEO reconsideration in retail and discuss the importance and benefits of organic search. We also explore the Botify enterprise SEO platform, which can help retailers uncover SEO opportunities to derive real business value.

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Head-to-Head in CPG: P&G vs. Unilever

As part of Coresight Research’s Head-to-Head series, we compare P&G and Unilever, leading players in the global consumer packaged goods (CPG) industry. In this report, we provide insights into four key elements of their businesses, covering revenue growth and segmentation, as well as the two companies’ strategies for digital transformation and driving growth.

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The Age of Precision Category Management: Hyper-Localized Assortment Optimization Using Advanced Technologies

In order to meet customer demand and expectations, it is essential for CPG companies and retailers to carry the right product assortment. In this report, sponsored by HIVERY, we discuss how CPG companies and retailers can achieve the goal of customer-centricity through the hyper-localization of assortment. We consider challenges in using data and assortment planning, as well as the skills required to succeed in retail category management.

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