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Singles’ Day 2022: Making an Impact Around the World

Singles’ Day (also known as 11.11), the world’s largest online global shopping festival, expanded once again this year, including an increasing number of retailers from outside China. As part of our Singles’ Day 2022 coverage, we examine various promotions from locations outside Mainland China.

Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally.