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Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to China

Continuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands.

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Global Jeans Market: Sustainable Offerings and Technological Innovation Drive Resurgence

The global jeans market is experiencing a reinvigoration, driven by current fashion trends in streetwear and vintage styles, an increasing number of fits and silhouettes and the rise of casual dress codes in the workplace. Brands are implementing more sustainable manufacturing practices as well as investing in technological innovation to satisfy consumer needs.

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