Innovator Intelligence: Syte — Providing Retailers With AI-Powered Visual Search
The Internet is where product search starts: Some 87% of shoppers begin product searches online. And, people spend more time than ever on social media – which is boosting the social media:
- Influencer marketing industry, now estimated to be growing at a CAGR of 56%.
- Around 8 in 10 US purchases are discovered on social media post.
- But finding the right product can be challenging if the consumer does not know the search terms: Visual search technology could solve this problem.
- Visual search technology has evolved and now includes many features that hold the promise of better customer fit – and lower return rates.