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Under Armour Appoints New CEO

Coresight Research

Key Points

On October 22, 2019, Under Armour announced Patrik Frisk will become the company’s next Chief Executive Officer (CEO), effective January 1, 2020.

  • Kevin Plank, founder and current CEO of Under Armour, will become Executive Chairman and Brand Chief, focusing on the brand story.
  • Patrik Frisk will report to Kevin Plank and join Under Armour’s board of directors.

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