2 minutes

Under Armour Appoints New CEO

Flash Report
Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
Other Contributors:
Marie Driscoll, CFA, Managing Director of Beauty and Luxury
Sam Li
2 minutes

Executive Summary

On October 22, 2019, Under Armour announced Patrik Frisk will become the company’s next Chief Executive Officer (CEO), effective January 1, 2020.

  • Kevin Plank, founder and current CEO of Under Armour, will become Executive Chairman and Brand Chief, focusing on the brand story.
  • Patrik Frisk will report to Kevin Plank and join Under Armour’s board of directors.

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