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Under Armour Appoints New CEO

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Coresight Research

Key Points

On October 22, 2019, Under Armour announced Patrik Frisk will become the company’s next Chief Executive Officer (CEO), effective January 1, 2020.

  • Kevin Plank, founder and current CEO of Under Armour, will become Executive Chairman and Brand Chief, focusing on the brand story.
  • Patrik Frisk will report to Kevin Plank and join Under Armour’s board of directors.
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