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Highlights from the AAFA Executive Summit 2020: Environmental Stewardship and Digital Transformation

Executives from apparel, footwear and fashion accessory brands and retailers such as Target came together for two days of discussion, seeking to tackle the issues facing their businesses. We present key insights from the AAFA Executive Summit, which emphasized environmental stewardship and sustainability, as well as the advantages for retailers of undergoing a digital transformation.

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Coronavirus Briefing: Four Positive Takeaways from the Outbreak for Retailers in China

As the coronavirus outbreak continues, we consider the positive takeaways for retailers in China. We discuss the effects of the current consumer preference for e-commerce over brick-and-mortar shopping, in both grocery and nonsectors sectors; the marketing opportunities provided by Chinese super app WeChat; and the increasing consumer focus on health and wellness.

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Insights from China: Opportunities for Brands in WeChat

We look at the marketing and service opportunities in China’s WeChat super app. We discuss how brands and retailers—including Dior, Hermés and L’Oréal’s Giorgio Armani—are capitalizing on the app’s diverse functionality to reach consumers and drive sales.

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Coronavirus Briefing: China’s Outbound Tourism Will Be Hurt, but Possibly Not for Long

Chinese outbound travelers led spending in tourism globally before the coronavirus outbreak. We discuss the potential short-term impact that the virus could therefore have on the tourism industries of popular destinations among Chinese travelers. We also consider how a decline in the number of international tourists from China could affect airport retail sales.

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