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Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed

Selling directly offers multiple advantages, but how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences.

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