Who Shops Where? 2023 Shopper Demographics: US Consumer Tracker Extra, August 2023

What's Inside

The Coresight Research monthly US Consumer Tracker Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

In this report, we offer an analysis of different demographics’ shopping patterns online and in-store based on our proprietary survey data in year-to-date 2023.

We also include results from our weekly survey questions through August 21 aggregated in four-week increments over the past seven months,  increasing the sample size of each period from about 400 to about 1,600. These aggregated results will be included in each US Consumer Tracker Extra from now on.

Data in this research report are:

• Food and nonfood shopper profiles for each major retailer, broken down by age and household income, YTD 2023
• Total urban vs rural ratings of each retailer’s food and nonfood consumer base
• Aggregated monthly data on activities, avoidance, online and in-store shopping, and food and nonfood retailers consumers shopped with YTD in 2023

Companies mentioned in this report include: Aldi, Amazon, Albertsons, Ahold Delhaize, Costco, Dollar General, Dollar Tree/Family Dollar, Kohl’s, Kroger, Macy’s, Target, Walmart

Other relevant research:

• Read the full series of US Consumer Tracker reports
• The Coresight Research US Consumer Tracker Databank provides insight into US consumer behaviors from our weekly surveys.