Question of the WeekWhich Retailer Is at the Forefront of R&D in AR and VR? Coresight Research July 1, 2019 QUESTION OF THE WEEK: Which Retailer Is at the Forefront of R&D in AR and VR? In US retail, Amazon leads the pack in terms of the most reality technology related patents granted. Alibaba Group leads by number of patent applications. This document was generated for Other research you may be interested in: The Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized ExperiencesUS Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square FeetInnovator Profile: RateRunners—Platform providing visibility and reconciliation for parcel shipping costsFinancial Optimism Hits Six-Month High; Consumers Adapt to Tariffs and Inflation: US Consumer Survey Insights