November 23, 2020 1 minute

What Key Strategies Did New Entrants Adopt for Singles’ Day 2020?

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Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Manik Bhatia, Head of Cobranded Research
Question of the Week

QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020?

During Singles’ Day 2020, we observed new entrants to the shopping festival adopt a number of strategies for China market entry or expansion, across different sectors. These include exclusive product launches, 3D online experiences and a focus on telling brand stories.

Contributors

Manik Bhatia, Head of Cobranded Research

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