Question of the WeekWhat Key Strategies Did New Entrants Adopt for Singles’ Day 2020? Coresight Research November 23, 2020 QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020? During Singles’ Day 2020, we observed new entrants to the shopping festival adopt a number of strategies for China market entry or expansion, across different sectors. These include exclusive product launches, 3D online experiences and a focus on telling brand stories. This document was generated for Other research you may be interested in: Head-to-Head in US Department Stores: Kohl’s vs. Macy’sUS CPG Sales Tracker: Homecare and Health Dominate at the Start of 2025High-Income Consumers Turn Optimistic About Economy; Plus, Inflation Awareness Declines: US Consumer Survey InsightsAnalyst Corner: Constrained Consumers Could Soon “Get to the Goods” Again—Evolving In-Store Loss Prevention, with John Harmon
