June 10, 2019 1 minute

What Drives Beauty Product Purchase Decisions Among US Millennials?

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Primary Analyst: Coresight Research
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Primary Analyst: Coresight Research
Question of the Week

QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials?

Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups.

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