Question of the Week 1 minuteFree ReportWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Weekly US Consumer Sentiment, Flash Preview: The Big Surprise in a Week of Shocks—InfographicConnected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025Three Data Points We’re Watching This Week, Week 16: US Easter ExpectationsConsumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey Insights