Question of the Week 1 minuteFree ReportWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Chinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingRetail Shrink and ORC: Cargo Theft Hits Record Levels in the US, Retail Crime Costs Soar in the UKWeekly US and UK Store Openings and Closures Tracker 2025, Week 6: Bargain Hunt and Liberated Brands To Close About 200 StoresTrends and Predictions for 2025 with Updates from CES and NRF: Premium Subscriber Call, January 2025