Question of the WeekWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Analyst Corner: Three Key Predictions for India Retail in 2025, with Sujeet NaikHoliday 2025: US Consumer Survey and Retail Outlook—From Social to Smart: AI Becomes the New Driver of Holiday Discovery and ValueWeekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 StoresHoliday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data Graphic
