Question of the WeekWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Analyst Corner: Wayfair Turns a Profit for the First Time in Four Years—Four Drivers of Its Performance, with Madhav PitaliyaHigh-Income Consumers’ Financial Sentiment Reaches New Peak; Facebook Slumps in Social Commerce: US Consumer Survey InsightsAI in Retail: What’s Now and What’s Next—Premium Subscriber Call, November 2025NRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and Others
