Question of the Week 1 minuteWhat Drives Beauty Product Purchase Decisions Among US Millennials? Author By Coresight Research June 10, 2019 June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. Other research you may be interested in:
