Question of the Week 1 minuteFree ReportWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: October 2023 US Housing Market Indicators: Elevated Mortgage Rates Push Housing Sentiment Even LowerAnalyzing the US Home and Home-Improvement Sector Through the Lens of the BEST FrameworkData Dive: How US Consumers Spent in 2022—and Why Services Are Yet To Fully Bounce BackMarket Navigator: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Growth Slowdown To Persist Amid Sluggish Discretionary Spending